Roman Around

combating liberalism and other childish notions

IT’S THE NEWS CYCLES’ FAULT – OLBERMANN IS A TENT-POLE

Posted by Andrew Roman on February 3, 2010

Scott Brown was not elected to the Senate because of health care. It was, as Howard Dean put it, a message being sent to Democrats that they were not being leftist enough on the issue.

You probably didn’t know that.

Collapsing poll numbers and recent Democrat election losses are no indication whatsoever that Americans are rejecting modern liberalism. Rather, it’s simply a matter of intolerant, obstructionist right-wingers spoiling the messianic transformation with their assorted variety of “isms” and “phobes.”

Were you aware of that?

You were probably also unaware that the steadily decreasing viewership of Keith Olbermann’s MSNBC Countdown program has nothing to do with his intellectually putrid, angry-middle-aged, over-the-top, lying-sack-of-crap approach to political commentary.

It’s true.

His disappearing ratings are completely unrelated to his tired, ill-informed, painully tedious, hard-left daily tantrums.

It is not because he hosts a very bad television program that people don’t want to watch.

Instead, it can be blamed on the new cycle.

The boss at MSNBC says so.

Jeff Bercovici at the Daily Finance writes:

Ratings for Olbermann’s Countdown have been soft recently, and the 8 p.m. shows on CNN and HLN have narrowed the gap. In the important demographic of adults 25 to 54 — the group advertisers are looking to reach — Countdown was down 44% year-over-year in January. It averaged 268,000 viewers in that demo, only 3,000 more than Nancy Grace’s show on HLN, and 12,000 more than CNN’s Campbell Brown. Fox News’s O’Reilly Factor dominated the hour with 964,000 viewers age 25 to 54, and was the only cable news show in the time period to increase its audience, by 55%.

(Network President Phil) Griffin, not surprisingly, says he doesn’t believe Olbermann’s recent hiccups are part of any larger trend. “Keith has been our tentpole,” he says. “I watch the show every night. It’s a great show. It’s as smart and clever and fun as any out there, and I’m pleased with where we are.”

He attributes Olbermann’s January ratings slip to a news cycle in which international news, rather than domestic politics, was the No. 1 story. “On big, breaking international news, CNN tends to do better than us. They did a great job in Haiti, and I tip my hat to them,” he says. “We’re the place for politics, and there are times when politics does great, and there are times when it doesn’t.” With primaries in the midterm elections already looming, he says, “I think we’ll get our momentum back.”

Keith is a pole, all right …

What a disingenuous assessment. If MSNBC is the place for politics, as Mr. Griffin suggets, that network’s numbers should have gone through the roof in recent times. What news story has engaged America more than health care reform talk? Like it or not, it is still the defining story of Obama’s stumbling presidency. At the same time, the entire month of January was one non-stop “Obama – One Year Later” newsfest. Isn’t that the kind of stuff that MSNBC lives for? What was a bigger political story in January than Scott Brown’s election in Massachusetts? What about all the “terror trial” news in recent days? If that’s not a political issue, what is? And didn’t President Obama give a State of the Union address last month?

What in the name of Mrs. Columbo is Griffin talking about?

MSNBC should be making out like bandits in the rating race – using his criterion.

So, it was breaking international news every night at 8PM that caused Olbermann’s numbers to take a dive. Why didn’t I think of that?

Of course, both CNN and MSNBC lag far behind Fox News.

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2 Responses to “IT’S THE NEWS CYCLES’ FAULT – OLBERMANN IS A TENT-POLE”

  1. proof said

    How about a show of hands from everyone who thought “pole” was a good analogy? Anyone?
    Beuller?? Beuller???

  2. proof said

    That is, a good analogy for anyone who likes D’oh-lbermann!

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